Design Direction | Tutoring | Copywriting
The task was to develop branded content for Case for Her in collaboration with TeenVogue, with the goal of combating the stigma surrounding female sexual pleasure. As a mentor, I assisted the student throughout the creative process, aiding in the development of both the narrative and the playful visual language. Our objective was to convey a worldwide message through an intriguing wordplay campaign, emphasising the importance of using appropriate language to promote respectful behaviour. By providing guidance, this project allowed the student to explore various aspects of being a dedicated designer and creative individual, including asking the right questions, taking the necessary steps, and putting in the necessary work.