Infographic, digital, creative direction

Mastercard launched the #LoveIndex Campaign a few years back for Valentine’s Day. Based on Mastercard’s study about identifying some of the key purchasing trends among consumers, it showed notable differences between regions around the world. I came with a consumers’ friendly approach - getting away from Mastercard’s more corporate style - to illustrate the data through social media content and infographic.

Mastercard has kept using the same style on following years through different markets.