Branding, print, digital, packaging, typography, creative direction

Designing the visual identity of a new telecom firm targeting the youth market: from concept to logo creation, to branding development and marketing execution. This was the opportunity to develop print and digital assets. I wanted to create movement, flexibility and freedom through a destructured handwritten language and symbols built to match the brand message: What You Want (#WYW) is what you get. Willing to produce a dynamic, fun and accessible brand.