Event, digital, print, art direction

Olay launched last year its new Olay Whips innovation, the client required from us to create some assets for their campaign. I have been working on the invite for the launch event as well as an infographic to show the science behind the new Olay product. The infographic has been shared with beauty & science journalists to explain the unique Active Rush Technology, digitally via a microsite (http://hellofromketchum.com/olay/) and printed to be added to a mailer sent to influencers and displayed at the Olay Whips launch event.