Creative Concept
The OpenHouse project for Philips Hue is about creating an interactive installation that takes individuals on a discovery, bearing witness to the potential artistry and utility that can be created with the Hue bulb. Light is a powerful device through which we can create ambiance, define emotion and yield impactful sensory experiences. We aim to demonstrate these benefits – and in particular the unique features of the Hue bulb – while offering guests a one-of-a-kind experience that they can translate into their own home. Using the impact of the bulbs to create beautiful spaces, we are inviting guests into an exclusive setting in which to interact with the product on a new level and share their memorable content with the world. As a smart bulb that is connected throughout your home and controlled through the use of your phone, we will create an experience to elevate that function by stimulating our senses through a journey across various rooms where certain sights/sounds/touch room attempt to direct people mood towards a particular feeling: energetic, playful, focused, etc. We will recreate three rooms often found in the home; each exploring a particular atmosphere/feeling/ambiance related to activities commonly carried out in that specific room.
The rooms themselves will be minimally and neutrally dressed so that guests walking throughout the installation will be completely immersed in the effects of the Philips Hue bulb. Through this, we are able to affirm the practicality and smartness of the product, as well as expose the beauty that comes with Hue bulbs. This will be an opportunity for Philips to work with lighting artists who will enhance the capability of the bulb. We imagine this installation being transferrable across Europe and with the capacity to be exhibited at different events.
Illustrations commissioned