Key expertise
Design for print, branding, creative concept

Concept for the visual identity of a mineral paint, based on brush movement and quirky collage to define each colors.

Branding, print, digital, packaging, typography, creative direction

Designing the visual identity of a new telecom firm targeting the youth market: from concept to logo creation, to branding development and marketing execution. This was the opportunity to develop print and digital assets. I wanted to create movement, flexibility and freedom through a destructured handwritten language and symbols built to match the brand message: What You Want (#WYW) is what you get. Willing to produce a dynamic, fun and accessible brand.

Infographic, digital, creative direction

Mastercard launched the #LoveIndex Campaign a few years back for Valentine’s Day. Based on Mastercard’s study about identifying some of the key purchasing trends among consumers, it showed notable differences between regions around the world. I came with a consumers’ friendly approach - getting away from Mastercard’s more corporate style - to illustrate the data through social media content and infographic.

Mastercard has kept using the same style on following years through different markets.

Brand concept and app for digital music service

Editorial, print, branding, art direction

Editorial design for Chivas who published for several years the Gentleman’s Review about the brand latest news, partnerships and events. Chivas’ desire to revamp the magasine gave me an opportunity to experiment typography, layouts and compositions. 

Working hand-to-hand with a commissioned illustrator, we have been able to encapsulate this edition of the magazine which was all about craftmenship, giving to it an unique and masculine look and feel.

Editorial design for Chivas

Creative Direction and design execution for the 5th issue of the Gentleman's Review (briefing Illustrator for cover, revamping layout, following printing process) 

Cover illustration by Matt Taylor