Art direction | Digital Design

Braun commissioned Ketchum to create video assets and photo materials of their female products range, to be accessible by all markets. Braun having a specific design aesthetic, I had to keep sure we were maintaining a minimalist style and setting up each frame to match the brand’s requirements. We were shooting influencers’ videos as well as Braun experts’ content and products in situ. I was hands-on in selecting the location, the influencers’ wardrobe, photo/video background. I wanted to recreate the feel of a pampering afternoon in the comfort of what could be our home: personalised, fresh vibes, minimalist visual language, neutral assets to reach a maximum of people across different countries. In addition, I have provided assistance in developing a digital platform that houses all the produced materials. The objective was to make the materials accessible to all markets and facilitate seamless navigation within a complex structure.