Art Direction | Design Direction | Digital Design

Braun introduced a fresh line of razors that embraces the diverse range of personal shaving and grooming styles. To able this launch during a period when physical gatherings were not possible, an innovative virtual gallery was created to showcase commissioned photographs by Rankin. The design of the gallery draws inspiration from Berlin gallery culture and the Bauhaus heritage. The immersive space brings to life the unique expressions of the featured men. Alongside the gallery, I was also involved in developing a website that was accessible at the end of the virtual tour. The website includes product specifications, instructional videos, and insights from an expert on the different beard styles and personality types associated with them.