Art direction | Design Direction | Branding
Braun was looking at increasing engagement with a younger audience on social media, with a fresh look and a flexible design system. In collaboration with the Social media strategist, I came up with a visual language and tone of voice that bring more fluidity across both gender and age and embrace the next generation and what matters to them, reflecting a need for authenticity. The simplicity of look & feel developed is a tribute to Braun’s aesthetic using the brand’s icons and core values, strong typographic style, bold colour palette, and minimalistic product shots. All guidance is incorporated into a playbook for usage by the different markets. Also, with the assistance of the motion designer, we created examples of video and animated illustrations for stories on Instagram.