Art Direction | Conceptual Design | Digital Design

Divine Management is launching early summer 2023, a new concept of delivery box targeting mothers and babies. They’ve approached me to create their branding. Looking at competitors in the beauty industry, I needed to create a unique look & feel that will stand out and distinguish the brand from the crowd. I have designed a very simplistic logo and emphasised the visual language around it, adaptable for any asset development and platform. The approach is based on collage, mixing illustrative images and photography, vintage feel or more contemporary, with colourful but soft tones and feminine touch, I’ve developed a versatile style with unlimited possibilities. The design had to represent all mothers as LA MAMMA stands for mothers-to-be, new mothers, as well as mother nature. So I wanted to show the Brand as a great partner during that life change that is motherhood, bringing positivity, softness, acceptance, reassurance, and self-indulgence.