Branding, print, packaging, collage, creative direction

On this project, I wanted to get away from traditional painting pot packaging by creating a very playful visual identity for a mineral and sustainable painting brand: more crafty with paintbrushed logo and collage. This is about enhancing the colour itself by creating quirky illustrated characters and names to personalised each shades, bringing the consumer through a fun journey from A to Z, willing in the end to recycle the metal pot for a new purpose.