Print design | Art direction | Project management

Pantene takes action to celebrate everyone’s hair, all hair types and conditions, and all ages and genders. They wanted to launch the Power of Hair campaign, celebrating diversity and power through hair.
We had four days to design all print materials for three floors before going to production. Still, we managed to reflect the Pantene brand values and message across the entire space, creating the scenography and ‘Instagram moment’ they were looking for, the backdrop for a live podcast, and producing large-scale prints. I was hands-on with the art direction of the entire event to immerse guests within the brand. I have managed two people to work with me on the design and work closely with suppliers for the installation to ensure on-time delivery.