Conceptual Design | Branding

The task at hand involved creating a name, establishing the visual identity, and branding for a new startup’s mobile network that targeted a youthful audience. This mobile network provided members with the freedom to subscribe and unsubscribe as per their convenience, without being bound by a contract, and only paying for the services they utilised at an economical rate. The objective was to design a brand that was in line with the product’s distinctiveness, without adhering to any set rules or regulations. The approach centred around the concept of mobility, using a diverse range of monochromatic typography, and incorporating hand-drawn icons. This fresh and vibrant look provided a sense of playfulness and flexibility, which helped establish an adaptable visual language that could effectively connect with the target audience.