Art Direction | Content for Social | Project Management

World Benchmarking Alliance’s gender baseline assessment looks at the gender data disclosure of the world’s 36 most influential apparel companies. They assess how these companies are integrating a gender strategy across their entire value chain and addressing women’s needs. WBA was looking at promoting its report on social platforms. My proposal was based on an illustrative approach, offering a certain visual freedom in the execution, being able to adapt the message and reach the right people with the appropriate tone. I have commissioned the artist Ruby Taylor, to give direction about the information to deliver. The turnover was quick with a limited budget.