Art Direction | Project Management

The Automotive Benchmark measures and ranks the world’s leading auto manufacturers, if they meet the well below the 2-degree goal set by the Paris Agreement if they are doing what’s necessary to move to a low-carbon economy. WBA was looking at promoting its report on social platforms.
My proposal was based on an illustrative approach, offering certain visual freedom in the execution, the ability to adapt the message and reach the right people with the appropriate tone. I have commissioned the artist, Ruby Taylor, and I give directions about the information to deliver. The turnover was quick with a limited budget, we produced short animations and social tiles.

WBA website