Part big-picture thinker
Part studio builder

I’ve always been drawn to ideas, finding the thought behind a brief, building a concept around it, then working out how to bring it to life. Agency life has given me the chance to do that across very different clients, industries and kinds of work, from campaigns and brand identities to the more practical side of design.

  • Current job

    Design Director & Head of Studio at Accenture Song

  • Previous agencies

    OMD, Ogilvy, Ketchum, Publicis Health, Nelson Bostock, Health Unlimited

  • Previous life

    Lawyer in the movie industry with Pathé France

Along the way, I qualified as a coach and I discovered that I’m just as interested in the people behind the work. I like building teams, bringing different skills together and creating environments where people have enough structure to feel supported and enough freedom to do something interesting.

I’m particularly drawn to work that feels like it has a purpose. It doesn’t have to change the world, making a difference to one person is already something. It shapes the causes I choose to contribute to, but also how I use creativity beyond my day job.

  • Studio Builder

    I build and rebuild creative studios, looking at what’s there, what’s missing and what could work better, from people and roles to tools and ways of working.

    I bring disciplines together and create enough structure for clarity, without making things rigid. A good studio gives people direction, but also room to experiment, challenge and grow.

  • Team Leader

    I like setting the direction while staying close to the work, asking questions, giving feedback and helping creatives push ideas further.

    A big part of my role is giving good ideas the space to survive, and people the confidence to stand behind them, while keeping the direction clear and the work as good as it can be.

  • Conceptual Mind

    I like taking a brief and finding the idea inside it, something people might actually notice, understand or feel.

    I work across words, images, design and motion, exploring while keeping a reason behind every choice and a clear connection to what the brand is trying to say.

  • Book @The Human Library

    As a Book in the Human Library, I share my personal story openly, inviting readers to ask questions without judgment. My role is to challenge stereotypes, spark dialogue, and create space for understanding
    (book title: child bereavement)

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  • Who's Your Momma Mentor with She Says

    Every six months, I mentor a new creative, someone looking for support in their development or navigating a turning point in their career.

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